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Marketing Manager

Hersha Hospitality Management (HHM)

Develop and implement strategic marketing and brand management initiatives (inclusive of public relations, e-commerce, social media, programming, activations, events, and partnerships) to meet or exceed revenue goals and bolster the visibility of a cluster of HHM's lifestyle and luxury hotels and food and beverage outlets.

Posted June 12, 2021

Marketing Manager

Hersha Hospitality Management (HHM)

Overview

Opportunity: Marketing Manager

Develop and implement strategic marketing and brand management initiatives (inclusive of public relations, e-commerce, social media, programming, activations, events, and partnerships) to meet or exceed revenue goals and bolster the visibility of a cluster of HHM's lifestyle and luxury hotels and food and beverage outlets.

Potential Career Path

Marketing Director

Essential Job Functions

  • Responsible for aligning with the property teams and managing the brand and digital marketing tactics for the hotels and their assets; including F&B outlets.
  • Support in the creation of email marketing campaigns. Manage hotel promotional calendar,s including email promos, e-newsletters, and F&B newsletters/promos. Manage the internal approval process for email deployment calendars and work directly with the CRM team to segment targeted lists used for optimal deployment.
  • Leverage customer insight data to refine market segments in order to attract additional and maintain existing customers.
  • Partner with the eCommerce team to manage and organize website Content Management Systems and extranets, ensuring all websites are fully optimized with updated SEO terms, engaging and relevant content and up-to-date property imagery.
  • Manage all in-house communication and reporting of marketing efforts with all relevant departments to align the guest experience with operational resources.
  • Ensure brand communication for areas of responsibility are consistent with the company and the hotels' brand positioning
  • Research and develop unique and on-trend ideas for programming, packages, and offerings to support marketing goals for hotel and outlets.
  • Cultivate community and tourism partnerships on behalf of the hotels and their outlets, and work closely with the property teams to manage PR agency of record to maximize local and national exposure for the hotels and outlets. Ensuring press is appropriately maximized via social media (when relevant), internal tracking and the site’s press and accolade page.
  • Act as the primary contact for all media, influencers, photographers, broadcast crews and partners to ensure the hotels, staff, and outlets are positively received. 
  • Research and implement quarterly strategic partnerships and events to increase publicity and brand awareness for the hotels and/or outlets.
  • Execute partner activations to the highest standard, create customized offerings based on client needs; act as their consultant and partner.
  • Manage third-party social media agencies to develop social content on a continual basis that is in line with property goals across all social platforms. Oversee online social media presence, engage guests via direct messages, develop metrics reports, plan a strategic calendar of social media initiatives, and lead social media sweepstakes. Report monthly metrics and social stats to the department heads for the property.
  • Contribute to building the brand image by working with HHM graphic design and third party creative agencies for all collateral needs for the hotels, outlets and sales teams. Supply content and direction for agencies to develop collateral, web/banner ads, print ad campaigns, etc.
  • Work in conjunction with the property teams to plan, manage and execute all photo shoots for the hotels and outlets. Act as the point of contact for the photographer, stylists, and all staff collaborating on the shoot. Organize the digital asset library ensuring images are relevant across all channels.
  • Co-develop and manage the annual marketing budget for the hotels and F&B outlets with the property teams. 
  • Maintain close ties with Executive Chefs, F&B Directors, DOSs and banquet teams to anticipate marketing support, collateral and gifting needs, and manage the brand and implementation of experiences.
  • Maintain clear lines of communication with property leaders, Digital marketing vendors, and Revenue Management team members
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.
  • Perform other duties as requested by management.

Position Requirements

  • Bachelor’s degree required, preferably in Marketing, Communications, Real Estate, Business or Hospitality.
  • Knowledge of marketing strategies and the hospitality industry.
  • Prior experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye.
  • Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce. 
  • High proficiency in Google Apps, MS Word and PowerPoint; ability to learn the functionality of new software and systems.
  • Great communicator with the ability to convey both analysis and findings to management and external clients.
  • Ability to work in cross-functional, entrepreneurial atmosphere in order to achieve measurable results and improve existing processes.

Work Environment and Context

  • Work schedule varies and may include working on holidays and weekends.
  • Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

HHM is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

Address

510 Walnut Street 9th Floor
Philadelphia, PA 19106

Phone

(215) 238-1046

Rooms

20911 Rooms

Hersha Hospitality Management (HHM)

Philadelphia, PA